I’m a Senior Design Program Manager on the Designer Experience team at Automattic, the company behind WordPress.com, WooCommerce, Jetpack and Tumblr. I make it easier for our designers to do their best work: clearer process, closer to customers, better tools and AI that actually helps.
Most of this work is internal, so each project has a short public summary here. The full case studies are password protected. Ask me for the password.
What I work on
AI enablement
Finding where AI genuinely helps design work, then building the skills, agents and guidance that make it stick.
Research operations
Tools, frameworks and rituals that help designers talk to customers and turn feedback into decisions.
Design quality
Ways to see how good our products feel, using behavioural data and customer feedback side by side.
Community & rituals
Learning sessions, town halls, updates and meetups that keep a fully distributed design team connected.
Selected projects
AI enablement · 2026 · Shipped
Finding where AI fits in design work
Three AI tools for the handoffs where design work falls through the cracks: a Feedback Consolidator, a Decision Gate Pack and a design kit for developers.
AI enablement · 2026 · In progress
Best practices for agentic experiences
Shared guidance for AI agents across products, shipped as a skill, a markdown file and a reference page.
Design quality · 2025–26 · Live
Measuring design quality
A scorecard that pairs customer feedback with behavioural data on our most important user flows.
Research ops · 2025–26 · Completed
Voice of the Customer
An interview framework, customer archetypes and an AI agent that holds what we learned.
Research ops · 2025–26 · Completed
Research operations from the ground up
Choosing and rolling out research tools, and connecting customer feedback for designers.
Community · 2025–now · Ongoing
Keeping a distributed design team connected
Design Dens, town halls, AI-automated updates and a contribution model for our public design blog.
